clear
 
 
clear
 
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz
 
 
 
bookmark_border
more_horiz

Swipe for More
TAG_TEXT
TAG_LIKE_COUNT
Click Spots
or Play
 
   
Blog and News
 
Content Marketing
2018’s biggest content marketing trends
Apr 26 2018
 
Content marketing has rapidly gone from an unheard of task just a few businesses experimented with to something that brands deem essential. But content marketing is still evolving, and research suggests that if you want to stay at the forefront, producing meaningful content should be considered a top priority in 2018.

A survey has revealed that six in ten consumers believe that content produced by brands is poor, irrelevant, and failing to deliver. With the results demonstrating that people wouldn’t care if almost three quarters of brands disappeared, the need to craft content that appeals to the intended audience is more important than ever. It’s this shift that will influence the biggest content marketing trends of 2018.


1. Experiment with new formats
The way people consume content is changing and if you’re guilty of sticking to written blogs without considering all the other options available to you, you could be failing to meet the content creation that consumers now expect. In 2018 content marketing, expect this to be an area that many brands start focusing on. By effectively re-purposing content, it doesn’t have to mean investing a lot more time into each piece of content you create. For example, it’s possible to create an infographic, video, or downloadable guides from a series of blogs you already have to handle.

2. Create content for voice search
It’s not just ensuring that your content adds value to the customer in 2018 that matters, you need to make sure that it’s accessible too. Did you know that in the last decade voice searches have increased 35-fold? The changes to the way consumers search demands content marketing evolves, otherwise, you risk missing out on vital leads even if your content hits the mark. Content needs to be structured and convey information in a way that considers voice search. It’s a trend that’s only set to grow and investing resources into the area now can put you ahead of the competition.

3. Embrace real time engagement
Blogs are still a vital component of a marketing strategy but recognizing that consumers want a variety is essential. Live engagement and real time feedback, that gives up to the date information and responds directly to queries, is paramount to keep users' attention. A survey found that 80% of consumers would rather watch a live video than read a blog. With plenty of live video options for brands to explore, it’s a marketing trend that’s set to become a strategy staple for the rest of 2018.
 
Month
Week
Day
Date
1 Jan 2016 - 1 Dec 2018
Views
1240
Total Plugs
30
Total Likes
1330
Total Comments
521
Top Plugs
Search Words
240
 
photo_camera
photo_album
 
 
 
SHARE
 


 
NEW USER
 
Your Email
 
Existing User Login
 
 
Plugon is an Image Platform for exploration and learning via Augmentation. Learn more...
Login and experience Plugon Augmentation to explore similar things using your camera. Learn more...
or
Existing User Login
 
LOGIN
 
Your Email
 
More Login Options
 
EDIT PROFILE
 
Screen Name or Company
 
Email
Account Summary and Analysis
 
Password
 
Plugon is an Image Platform with a mission to showcase and highlight the hidden visual information around us and make it accessible to everyone for learning, training and exploration via Augmentation.
Free
Influencer, Bloggers
 
Business
Brands, Enterprises
FAQ | Contact Us | Schedule a Call
 
Message Dialog
NEW PASSWORD
 
New
Create an Interactive Plug
Upload an Image, Add Tags and Share
 
or
ADD TAGS
Add Multiple Sentences.
Each Sentence will Generate a New Tag.
NEW
Create an Interactive Plug
Upload an Image, Add Tags and Share

0 Image Selected, Max 12
 
Home
 
 
My Plugs
 
 
My Collections
 
 
Trending
 
 
Recent
 
 
About Plugon