Content marketing is the new king when it comes to online marketing. Indeed, 89-percent of startups
say that they use content marketing and an eye-popping 66-percent say that it was a significant factor in helping their business grow. What this means is that consumers want content that is both relevant and meaningful, i.e. something that speaks to them on a personal level. The days of overselling and unsubtle advertising are well and truly gone – today personalized, real content is king. So, with this in mind, we’ve put together five big content marketing pitfalls to avoid and show you how Plugon can help improve your efforts. Not Having a True Voice
One of the most significant issues many businesses have when approaching content marketing is they either: a) take a scattergun approach with no discernible style or voice or b) look at a competitor and try the same approach.
Neither is ideal and, in fact, this can harm your chances of engagement and attracting an audience. It’s vital to work out the real voice of your business through some careful consideration and planning.
Plugon can help in this area because the platform gives you the ability to present the voice you want the world to hear and see. By annotating your images, you can provide highly relevant, in-depth information on specific points – all in your own, inimitable style. Not Assessing Performance
There’s a notion among many businesses out there that content takes care of itself, and if you put it out there, it will perform. But this isn’t the case. It takes time to develop the right strategies to see content perform and these strategies take their cue from data. And when you use Plugon, we give you access to all the analytics you need to help define the course of your content marketing strategy.Content without a Purpose
Following on from the above point, content marketing that doesn’t have a real business goal or purpose behind it can never succeed. How can it if you don’t know what it is you want to do? While content marketing is about providing value to your audience, it’s also about getting value out of your content. It’s easiest to view content as a mechanism for fostering trust and engagement – but with a purpose. When posting your enhanced images on Plugon, you benefit from content that can be immediately rolled out to numerous social media platforms and if your goal is to drive interest and engagement in what you offer, there’s no better way to do it than with targeted, full-coverage social media posts.Overselling
The modern consumer is a very savvy individual, and that means they can smell content that’s overselling from a mile away. In fact, there’s nothing more likely to turn away a potential customer. The beauty of Plugon is that you have a custom channel to build and maintain, and that means you can show your audience the real you in terms of behind the scenes snaps, insight into your business and more.