It doesn’t take a huge leap to understand that images and video are the number one sources for driving traffic online. Industries such as real estate that depend on images to draw both vendors and purchasers rely heavily on effective imaging and video online to thrive.
Aside from the images used to illustrate their product (houses, buildings, off plan sales) on their websites, it is the effective distribution of these images using other online channels that will determine how successful any online marketing activity is for a Realtor. This is the case whether they are Residential or Commercial agents.
Real Estate traditional methods
Traditional methods in the real estate industry have included still images, often taken with a wide angle lens or virtual tours. While the traditional methods are effective, they have also become an expected part of any search and viewing experience online. Virtual tours certainly enable a viewer to experience a good view of the property without having to physically be there.
Introducing Content Marketing with Plugon
The most effective method of drawing attention to any online campaign is one that will encourage engagement. It is interesting to note that although augmented reality has been around for a while, it has only recently become a popular method for online engagement. Plugon has taken the “new” in augmented reality and introduced it into an exciting platform that enhances the image engagement experience online.
For Real Estate agencies, this means a sea change in how they engage with potential customers. The exponential effect of viral behaviours has a lot to do with interaction and Plugon seems to get the balance right. The ability to both engage with image content and share it is what contributes to the success of an image going viral. Plugon is an excellent platform for spring boarding image content.We have all seen how hashtags work well on social media platforms to enhance the visibility and spread for an image or video. Plugon works well, because it enables specific parts of an image to be commented on, tagged and shared. The images are uploaded to Plugon in the cloud and can be embedded on a webpage or shared socially.
Why is it any different?
Users can ask questions and provide answers in a way that hasn’t been seen elsewhere online, simply by using a single image as a source of engagement. While Plugon is free, there are additional functions available to business users that will enhance their branding and enable automation at a relatively small cost.
Instead of having to deal with multiple lengthy emails, prospective clients can engage and ask questions about a property from within the image. This reduces having to answer the same questions multiple times as subsequent viewers of the image will already be able to view previous engagement on the image.
No need to start from scratch
Plugon really shows its mettle when it comes to the import functions. Do you already have images posted on Pinterest and Instagram? With the handy import options, you can import them into your Plugon account and simply start tagging, sharing and engaging.
Because Plugon has its own feed to other online sources such as Google, Facebook, Twitter and Social Networks this gives your images that extra boost.The single most obvious advantage is that the type of engagement experienced with Plugon is simply not available with other image platforms such as Instagram and Pinterest.
Real Estate and versatility
Real Estate is a dynamic business, properties change hands and new properties enter the market. This has created a gap that Plugon fills adequately. The technical needs of a real estate webmaster or social developer can be easily met. Integration into the online platforms that real estate agents use, or their own websites, is possible beacuse Plugon is flexible and versatile, whether the Realtor needs to use it simply for social sharing and enhanced visibility and interaction, or to create a better platform of their own.