Advancements in augmented reality over the last few years have been a catalyst for amazing developments across a range of industries including entertainment social media and mobile technology. First made popular by social media platforms such as Snapchat, AR has come a long way from its mainstream origins as a way to make selfies more fun. Here are some of the things we should expect from AR in the next 12 months across a range of industries.
There has been a big push recently from companies such as Apple and Google to expand the possibilities of AR technology. New advancements have utilized improved hardware to create more immersive software solutions combining digitally rendered objects with the real world. Adoption has been quick with many marketers already leveraging AR- and AR-tools such as Plugon- to engage with audiences in fresh new ways.
The integration of AR into the real estate sector is another example of just how diverse this technology is. Using mobile apps, many realtors have incorporated AR into their sales process, allowing customers to experience properties in real time. The ability to simply point your smartphone camera at a property and get instant visual information has created a truly unique, useful and wholly interactive consumer experience.
As we move into the future, AR technology will make it even easier for shoppers to decide on the right product for them. With mobile transactions reaching record levels during Cyber Monday, there’s huge potential and incentive for retailers and e-tailors to build AR into their offerings. Ikea is one such example of how a retailer can adopt AR to transform the shopping experience. The Swedish firm uses it to give shoppers a real time view of exactly how a new piece of furniture will look like in their home – with no flat pack assembly required.
Although the advancements in augmented reality have taken it far beyond a fun gimmick, there is still a lot of potential for AR when it comes to the world of gaming. We have already seen success from such games as Pokémon Go – in the next 12 months expect more developers within the mobile technology industry to roll out promising developments. Although the growth of AR technology has come thick and fast, there is still plenty of room for the industry to grow. Many leading developers and providers of AR plugs agree that we have only just scratched the surface of the possibilities that the technology offers. Recent studies have predicted that the AR market will be worth around $164 billion by 2024. This forecast shows that there are still plenty of great things to come.